D&AD President 2016
Welcome To The Science Fair. (Ad Age.)
— 47th President of D&AD. Chaired the Black Pencil jury and hosted the inaugural global festival.
— Improved D&AD's value and return on awards, deepened industry and education connections, conceived the White Pencil, and launched Shift.
'Breathe in technology & breathe out creativity.'
'Breathe in technology & breathe out creativity.'
'Breathe in technology & breathe out creativity.'
At the heart of the D&AD Pencil lies a simple principle.
Win one, Teach one.
If you are talented enough to win one
then you hold knowledge enough to teach another one.
‘What we will do over the next few days, curating a statement of excellence from this amazing collection of work will have impact. It will show the world the way forward. Here, we not just giving out awards. We giving out the future. Look forward.’
The first part of winning a D&AD Pencil is celebration.
The second part is education.
'Hello. I'd like to welcome you to our 2016 New Blood Festival. But that's all I'd like to do. Please now stop reading this and look up. Look up at your future.'
This industry won't create you.
You can create it.
‘Tomorrow, is gonna hurt. But it’s also going to feel great.’
This is no annual. No archive. No dust gathering ornament to last year. It is a signpost to the next. No annual, this is a manual.
