Upstream Creativity

Upstream an idea flows ~

I’m a creative director working with ideas and technology. From frontier to market ideas are force multipliers of progress. The further upstream they go the greater their effect flows down.

At the Frontier the idea is foundational, establishing proprietary thinking, vision, and language, supporting the building of something new.

Up into Strategy the idea is directional, scaled and forward facing to shape and share fresh choice, aligning the organisation on future growth.

Through Transformation the idea is experiential, narrative for those navigating change, and design delivering surfaces and experiences that emerge.

And out to Market the idea is relational, connecting with customers and culture, before flowing back as intelligence that founds the next frontier.

Working with ideas and emergent technology across business strategy, digital transformation, and advertising, I’ve founded and sold an agency, served as President of D&AD, and made partner in a Big Four consultancy.

Partner.

Partner & Global CCO
Creative Business Transformation

First creative partner in Deloitte's history. Connecting creativity throughout management consultancy, technology, and strategy.

Ran C-suite and CMO engagements with nations, governments, multinationals, and big tech, and led brand strategy and award winning global agency network.

Read More

President
Win One Teach One

47th President of the world’s most respected design and advertising awards. Chaired the Black Pencil jury and hosted the inaugural 2-day global festival.

Improved industry/education connections, created the White Pencil, and launched Shift, a new student initiative.

Read More

President.
Exited Founder.

Exited Agency Founder
Welcome To The Science Fair (Ad Age)

Co-founded and scaled a digital innovation hotshop acquired by Havas. Campaign’s Digital Agency of the Year (2012) working for Google, Coca-Cola, McLaren, and Land Rover.

Delivering frontier ideas with creative tech, data, product design and CX across social, mobile and digital business platforms.

Read More

selfie

Read more about the perspective behind Upstream Creativity.